HomeNo categoryPianca at Milan Design Week

Pianca at Milan Design Week

The Venetian Palazzo as architectural and stylistic emblem. As conceptual core and ideal backdrop in which to set a story that interweaves the new needs of living and the uniqueness of a brand that has been interpreting the evolution of design for almost 70 years. The novelties proposed by Pianca for the 61st edition of the Salone del Mobile are signed by two creatives with a long experience in the sector, Pier Luigi Frighetto and Luciano Marsonand can be discovered at Rho Fiera (Hall 3 – Stand A23/A25), within an exhibition space designed again this year by Cristina Celestino Studio.

Entitled “Velario”, the layout refers to the idea of the Venetian Palazzo, a place of living distinguished by fine finishes, strong colours and fabrics on the walls, stuccoes and the elegance of marmorino: keys to interpretation that the designer translates into a stand with a strong visual impact, a space of solids and voids characterised by textile panels, colour islands and material allusions divided into different areas representing the rooms of a home.

From the living to the dining room to the sleeping area, the spaces are enhanced by Pianca furniture – in different textures, finishes and colours – separated by totally opaque or semi-transparent fabrics. “Starting from the strong relationship that Pianca has with the city of Venice, my research developed around the theme of the Venetian Palace, a sumptuous residence of patricians and merchants who, thanks to their travels in the eastern Mediterranean, imported new stylistic languages into the already highly stratified context of the city of Venice,” explained Cristina Celestino.

This cultured and refined scenario is the setting for the new Pianca furnishings, which focus on an idea of comfort and unostentatious beauty, favouring cosy and contemporary forms, as well as fine details, as the result of a consolidated manufacturing capacity and timeless style. “Pianca in recent years has invested and supported choices related to valuable design in a path of aesthetic and qualitative renewal of its product range. The new products are the result of analysis, research and development, giving rise to briefs and collaborative choices with designers of different origins and design styles that have helped to strengthen and determine the identity of the brand,” said Aldo Pianca, President of Pianca.

Creative and visionary, Pier Luigi Frighetto interprets the full forms and soft, rounded lines of upholstered furniture, signing pieces such as the armchair Ella, the armchair Fedra, and the sofas Delano up e Niceto the coffee tables of the Mambo which comes in three versatile coffee tables, for use in front of the sofa, console or side table. From the high quality and workmanship of the materials, thanks to the vision of Luciano Marsonfounder of Pieces of Venice, essential pieces with a strong expressive identity are born, such as the sideboard Dedaloas well as geometric and sculptural furnishings that focus on an idea of material and visual continuity such as the tables Aeneas and Corinththe former made entirely of wood, with the peculiar workmanship of the upholstery allowing the wood grain to wrap around each side, while the latter in marble, with the top and legs made from the combination of marble slabs worked along the thicknesses.

Ella armchair, design Pier Luigi Frighetto

Versatile, elegant, sinuous. The Ella armchair is the result of formal research aimed at balancing style and functionality: contemporary, refined and welcoming, it is perfect for private and public environments. The seat and backrest are created from a single upholstered volume, which opens up to offer enveloping and comfortable support. The tubular steel base embraces and supports the shell, giving the armchair lightness and dynamism thanks to its light and curved profiles. The aesthetics are enhanced by delicate details, such as the free curling in the backrest and the grois grain, which can be chosen to match the upholstery or in contrast. Ella is also available in a swivel version with a 4-spoke base, ideal for contract use.

Fedra armchair, design Pier Luigi Frighetto

Unique and distinctive style, fresh and contemporary. With its strongly characterising aesthetics, the Fedra armchair is a piece of furniture capable of giving rooms a refined and exclusive touch. The slender and long steel legs elevate and lighten the upholstered volumes of the seat: the undisputed protagonist is the enveloping backrest, distinguished by the special stitching that gives the armchair dynamism and character.

Delano up sofa, design Pier Luigi Frighetto

Elegance, refinement, compositional freedom. An evolution of the sofa of the same name, of which it maintains the linear and sophisticated trait, Delano up expands the compositional and personalisation possibilities thanks to the addition of new elements. The additional modules – the square and quilted pouf, the triangular pouf, the open and loveseat end elements – make it possible to create a wide range of made-to-measure configurations, responding to different functional and stylistic requirements. The absence of front seams makes the sofa’s aesthetics even more refined: the fabric rests delicately on the back and seat like a second skin, enhancing its volumes and geometries.


Nice sofa, design Pier Luigi Frighetto

Soft and delicate profiles, generous and welcoming volumes. The Nice sofa stands out for its timeless, reassuring and charming style. Thanks to the different modules, in different sizes and shapes, Nice offers ample freedom of composition and the possibility of creating dynamic and contemporary configurations, tailored to the surrounding space. The large seats and soft cushions offer high comfort, for moments of total relaxation and abandon. The volumes are enhanced by a grosgrain profile, which can be either tone-on-tone or contrasting, becoming a refined and refined detail.

Dedalo sideboard, design Luciano Marson

Inspired by the geometric essentiality of the cylinder, the Dedalo sideboard is characterised by two curved structural shoulders connected by a back of the same, delicate thickness. As in an embrace, the vertical elements enclose the horizontal shelves, creating a containing tray effect at the top and offering a convenient integrated grip at the front. The internal compartment, with no vertical divisions, can be customised with fixed shelves or different modules – from flap shelves to storage trays, from drawers to the bar module – to organise space with maximum freedom. Optional internal lighting enhances the profiles and geometries of the structure. The sideboard, self-supporting, is available with hinged opening and can be customised in its finishes.


Enea table, design Luciano Marson

Dynamism and tension. Entirely made of wood, the Enea table is distinguished by the particular geometries that enhance its design and material. The top is characterised by a shaped edge bevelled at 45°: the peculiar workmanship of the covering allows the wood grain to wrap around each side, in a material and visual continuity that emphasises and enhances the folded effect and the apparent plasticity of the surfaces.The legs, made from a shaped figure covered in wood veneer, are created by a workmanship similar to folding: the result is an iconic and characterising leg, emphasised by the wood grain.


Corinto table, design Luciano Marson + CRS Pianca

Elegant and sculptural, the Corinto table, made entirely of marble, embodies a unique charm, the result of renewed balances between material and geometry. Made entirely of marble, the Corinto table has a unique charm, the result of a renewed balance between material and geometry. The shelf and legs are made from the combination of marble slabs worked along thicknesses: thin 9.5 mm overhangs, directed inwards, give the volumes momentum and dynamism. The legs are connected to the ground to enhance the lightness effect of the material and the vertical steps engage with the horizontal ones of the top in a perfect and delicate joint. The structural stability is guaranteed by an iron core, which also allows for easy and correct assembly.



Creating real places, custom-designed and made of timeless objects: this is the aspiration of Pianca, which has been producing systems and furnishings for the home and contract sectors since 1956. Cabinet-makers for generations, the Pianca family have passed from hand to hand the secrets of woodworking and their passion for this material. The Venetian company’s products are inspired by solid values cultivated over time: attention to detail, selection of materials, the sophistication never exhibited in combinations and respect for the environment. The durability of a product is the key to its sustainability, and this is why Pianca is committed to creating timeless furniture that is born in response to real needs. Customised and tailor-made solutions meet the needs of a lifestyle marked by flexibility, mobility and change. Emilio Nanni, Aldo Cibic, Xavier Lust, Odo Fioravanti and Calvi Brambilla are some of the signatures the company has chosen to bring its collections to life. pianca.com