HomeDesign NewsZanotta at Milan Design Week 2023

Zanotta at Milan Design Week 2023

Furniture Fair and Fuorisalone. A double appointment with Zanotta, which participates in the Milan Design Week 2023, confirming its presence at the fair, with a new exhibition space, and in the city, at Zanotta House – in Piazza XXV Aprile, in the heart of the Brera District – welcoming the international design community and the public of enthusiasts with a home feeling path.

The 2023 collection includes three brand new pieces, the extension of three existing families, a re-edition of a historical project and a special unlimited numbered edition celebrating the fiftieth anniversary of Sciangai, one of the brand’s most iconic and identifying products.

Bumber is the sofa designed by Calvi Brambilla as a soft sculpture, a presence modelled in polyurethane with extreme attention to detail and quality of the tailoring process.

Bol is the family of tables designed by Zaven with elementary geometric shapes that combine to create complex structures.

Daisy is the new textile chair by Mist-o with a very simple design resulting from a complex and ingenious construction process.

Tweed Marble by Garcia Cumini enriches the family of tables inspired by the shape of a leaf with a striking version in Striato Olimpico marble.

Nena Lounge is the new armchair by Lanzavecchia + Wai that joins the chair and high stool.

Quaderna – the collection of architectural histogram furniture designed by Superstudio between 1969 and 1972 – sees the addition of three new types: a mirror, a storage unit for the living room and a service cupboard for the dining room.

Galeotta is the re-edition of the transformable armchair designed in 1968 by De Pas D’Urbino and Lomazzi and for the first time in the Zanotta catalogue.

Sciangai50 is an explosion of lively and joyful colours: a historical and original multicolour version of the famous folding and adjustable clothes stand, curated in close collaboration with architect Paolo Lomazzi for its 50th anniversary.

The 2023 collection marks the beginning of the journey under the artistic direction of architects Fabio Calvi and Paolo Brambilla of the eponymous studio, revealing the values on which the assets of their strategy are based: Heritage, Quality, Coolness. “Heritage is the extraordinary catalogue of icons that are still relevant today; Quality underlies all the products that are the result of care, dedication, passion, attention to materials and the durability of the object; Coolness is the non-conformism that marks all the brand’s pieces with which Zanotta interprets the spirit of the times. Indeed it does more: it opens windows on the future.” Calvi Brambilla, Art Director Zanotta

Salone del Mobile – Hall 2, Stand B15-C14

The 2023 exhibition concept returns as a sequence of rooms for the visitor to experience and discover. An architecture characterised by a regular rhythm of three very simple and at the same time iconic elements. The concrete-effect rectangular module is declined in two other yellow ones: the glazed one with a frame and the ‘ventilating’ one with a quincunx pattern of round holes, a tribute to Fratelli Castiglioni who often used this functional and at the same time graphic solution in their projects.

Inside, the product is to be experienced, made accessible to the visitor and never theatricalised.

The floor plan, articulated around a series of linear and curved steel wings, gives life to a path of discovery: novelties, icons and historical products that coexist and dialogue in harmony are gradually revealed to the visitor. The spaces follow one another and merge, immersing the visitor in Zanotta’s world through a series of liveable environments that celebrate past, present and future. A coherent and powerful image that mirrors and expresses Zanotta’s vision and values, a unicum of tradition and innovation that interprets the ways of contemporary living. The use of a very intense and strong yellow reflects the personality of the brand that has always been synonymous with products with a recognisable character, intelligent objects that go to the essence of design, that are daring, often disruptive, capable of affirming new aesthetic codes and innovative and non-conformist furnishing solutions. Elena Mora ‘s styling project is completed by the important collaboration with the Francesca Minini Gallery, which has curated, with the Calvi Brambilla studio, a careful selection of works of art by young contemporary artists, united by the theme of the representation of people and stories related to them. A red thread links this latest exhibition project to the previous ones, the story of Zanotta’s world made of objects with a soul, which become part of the life and history of those who live them. With a view to sustainability, the Zanotta stand has been designed without the use of glues to be easily dismantled by separating the architectural elements and materials.

Fuorisalone – Zanotta House, Piazza XXV Aprile

The concept of the Salone is also declined in the spaces of the historical Caselli Daziari (Customs Houses) in the city of Milan, home of Zanotta House. zanotta.com