On the occasion of the Salone del Mobile 2023, Radici presents a series of new floor covering projects signed by important names from the world of design and creativity: Chiara Andreatti, Arthur Arbesser and the DWA studio. The brand thus confirms the direction taken during the previous edition of the fair: for the second year, in fact, Chiara Andreatti is in charge of the stand design and artistic direction of the company, as well as some of the new products. Thedesigner’s sophisticated eye and creativity steer Radici’s path towards the future, proposing a refined aesthetic linked to the world of design.
On the occasion of the Salone del Mobile 2023, Chiara Andreatti signs both three new design proposals for textile flooring and the layout of the Radici stand at the fair (Hall 14 – Stand E26). For the layout, Chiara Andreatti imagines a system of openings and passages that create an imaginary path inside the stand. The soft shapes of the textile walls thus give the stand a slight dynamism, while at the same time maintaining an aesthetic imprint of great impact thanks to the choice to use natural tones of strong intensity.
In contrast to theasymmetry of the geometric shapes that make up the system of windows and passageways, the new designs presented as museum-like works, with their pure lines and regular profiles, stand out on the walls of the stand. Next to Chiara Andreatti’s three surfaces, Tama, Velvet and Cookies, studio DWA designs Traffic and Kink, two kaleidoscopic motifs with a disruptive expressive force. Finally, Arthur Arbesser signs Tartan Doodles and Sponge: the first is characterised by a play of different layers with contrasting shades and patterns, the second by a dynamic sponged effect in black and white. The novelties presented at the Salone del Mobile 2023 tell of the new direction of the brand, which opens the doors tothe creativity and aesthetic vision of creatives from different worlds, between design, architecture and fashion, creating unprecedented blends and textures.
Tartan scribbles by Arthur Arbesser
Scarabocchi Tartan designed by Arthur Arbesser is a dynamic superimposition of different layers, like a layering of worlds and visions that invite you to lose yourself in a parallel space-time dimension, finding new details, shapes and interpretations at every glance. ” In Tartan D oodles”, says Arthur Arbesser , “I decided to mix a motif linked to classicism and traditional decorativism – the red tartan – with something unusual and unexpected: a more instinctive design, a doodle” As the name itself suggests, in Tartan Doodles we find the famous Scottish motif which, with its intersection of vertical and horizontal stripes, creates a play of transparencies , allowing a glimpse of the irregular underlying pattern reminiscent of doodles. The liveliness of the motif is further emphasised by the choice of the predominant shades: red and blue, the contrast of which creates a chromaticism of great expressive power. The background is a deep pink that further accentuates the depth of the design.
Sponge by Arthur Arbesser
In Spongearthur Arbesser reinterprets one of the classics of design: black and white. However, the designer chooses to break with the minimalist tradition of this trend by creating a strictly irregular pattern. Starting from a very geometric pattern reminiscent of chess, Arthur Arbesser creates a motif that replicates the sponged effect , thus acquiring organicity and dynamism. The final effect is a pattern that finds character and expressive force in the minimalism of black and white. arthurarbesser.com