HomeDesign NewsKitchenAid: FreeFlex dishwasher, Red Dot Award

KitchenAid: FreeFlex dishwasher, Red Dot Award

KitchenAid’s FreeFlex dishwasher has won the prestigious Red Dot Award 2023. The award is given by a jury of 43 international experts to the best products of the year for aesthetics, innovation and functionality. The award ceremony will take place during a special gala event on 19 June at the Aalto Theatre in Essen, Germany.

The Red Dot Award is internationally recognised as one of the most coveted quality design prizes. It is one of the longest running design competitions and receives thousands of entries from all over the world every year. The Red Dot Product Design Award has become a worldwide benchmark for products that successfully meet the criteria of high aesthetic quality, technical innovation and the ability to satisfy consumer needs and desires. Inspired by the motto ‘in pursuit of good design and innovation’, the award jury, made up of international specialists, assesses the design quality of entries with a focus on innovation, functionality, longevity and sustainability. The 2023 win represents further recognition by the Red Dot Award for KitchenAid, a brand of Whirlpool Corporation, demonstrating the company’s deep commitment to offering exceptional design in the home and providing its consumers with the best possible, innovative and high-quality experience.

KitchenAid FreeFlex built-in dishwashers

The new KitchenAid dishwasher introduces a real innovation, the extra large Flex+ Loading third basket with anti-tip guides and stainless steel sprayers for dedicated washing jets. This allows bulkier items such as bowls, cups and tall glasses to be cleaned in the upper basket, freeing up space in the middle and lower baskets for plates, bowls, blender jars and hard-to-fit pots and pans. Each of the three baskets is equipped with ball bearings, which ensure perfect sliding. The ease of use of the FreeFlex is further enhanced by special metal cup flaps and ergonomic handles. The capacity of the dishwasher is ensured by the Maxispace tub, which is higher and offers perfect cleaning after unleashing your creativity in the kitchen. The technologies allow for excellent results without the need to wash by hand.

With exceptional ergonomics, versatility to suit different use cases and KitchenAid design touches, this built-in appliance offers uncompromising performance. KitchenAid’s focus onhigh-end engineering includes optimising performance and efficiency. The new dishwasher features energy class A performance. Thanks to the Dynamic Dry function, the use of airflow enables better drying results and reduces energy consumption by 15%. kitchenaid.co.uk


Whirlpool Corporation (NYSE: WHR) is committed to being the world’s best kitchen and laundry appliance company, with an unwavering focus on improving life at home. In an increasingly digital world, the company is driving innovation to meet the ever-changing needs of consumers through its portfolio of iconic brands, including Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, JennAir, Indesit, Yummly and InSinkErator. In 2022, the company had annual sales of around $20 billion, 61,000 employees and 56 production and technology research centres.