Design Italy, the marketplace specialising in 100% made in Italy design, announces the addition of Poltrona Frau to its catalogue. With over 110 years of history and culture of leather, the brand’s symbolic material since its birth in 1912, Poltrona Frau, a protagonist of high-end made in Italy furniture and ambassador of Italian excellence throughout the world, has chosen the Design Italy e-commerce platform as the ideal partner to expand its worldwide presence. The collaboration, which has been officially active since March, sees the two companies profoundly sharing values such as tradition and innovation, made in Italy and craftsmanship, in line with their history rooted in the tradition of “Italian know-how”.
Roberto Ferrari, CEO of Design Italy: “We are very proud of the results we are achieving: the doubling of 2022 turnover compared to 2021, and the forecast of a further doubling in 2023; the agreement signed with Cassina and signed last February; and now the partnership with Poltrona Frau, thanks to which we can claim to be the only marketplace specialising in 100% Made in Italy design in the world.” “Our starting point is always the history and the great strength of Made in Italy,” Ferrari continued, “and Poltrona Frau represents an Italian myth that has grown all over the world.”
Poltrona Frau is synonymous with understated Italian elegance, excellent craftsmanship and an inseparable combination of tradition and innovation, craftsmanship and technology. It creates essential and elegant objects inspired by tradition but designed with the future in mind, to provide solutions for global living. The luxury leather goods market (which refers to the preparation of fine leather and the subsequent production of articles) is the heart of Made in Italy. From research and development to the production and industrialisation of the final product, all global luxury companies rely on Italian expertise to bring their collections to life. Indeed, Italy is one of the world’s leading producers and exporters of luxury leather goods. In 2022, the Italian market in this sector was worth $2.40 billion, with prospects for growth to $3.43 billion in 2027.
The tanning districts in Italy are diverse: from Solofra in the province of Avellino, which specialises in the tanning of leather for the production of garments, leather accessories and footwear, to the Tuscan leather district where tanning has been known since Etruscan times, to Tolentino in the Marche region where Poltrona Frau moved its headquarters in the 1960s, meeting the challenge of applying the craftsmanship of leather processing (typical of the area) to the furnishing sector. Tradition and innovation still coexist today, and not only in the brand’s iconic products such as the Chester Armchair or the 1919 inspired by the British Win chair in a more romantic and feminine version, but also in the choice of designers who over the last 20 years have brought the brand to worldwide demand: from Jean Marie Massaud, to Roberto Lazzeroni, passing by Gio Ponti and Michele De Lucchi, up to Roberto Palomba of the Palomba Serafini studio. Innovation that today sees Poltrona Frau choose the services of Design Italy to expand its presence in the world. On the brand’s brand page, already active on the Design Italy platform, many products are available, including the famous and timeless Chester and the Archibald series (sofa, pouf, armchair, chair), all of which can be purchased with a simple click. As a digital partner, Design Italy will provide Poltrona Frau with its marketing, logistical technology and dedicated customer care support, which follows the customer through all the stages of product choice and purchase, right up to after-sales, guaranteeing a unique and personalised experience.
DESIGN ITALY
Design Italy, an e-commerce platform dedicated to Made in Italy design, was created in 2019 with the aim of promoting Italian excellence on a global level. With over 140 selected design brands, the digital marketplace spreads authentic works of contemporary style around the world. The objects, all produced in Italy, range across home decor, lighting, accessories and fashion, special collections that can often be customised to offer the buyer a unique experience accompanied by high quality customer service.
FRAU ARMCHAIR
Since 1912 Poltrona Frau has been a protagonist in the world of made in Italy furniture. Art of making and constructive rigour with raw materials of excellence, such as Pelle Frau® leather. High-end solutions for the home and office. Timeless pieces that express a universal, intimate and personal elegance. From Chester and Vanity Fair, designed by founder Renzo Frau, to Dezza by Gio Ponti and Titano, designed by Pierluigi Cerri and the company’s first Compasso d’Oro award. Up to current successes such as the collections designed by Jean- Marie Massaud, Ludovica+Roberto Palomba, Roberto Lazzeroni, GamFratesi and Neri&Hu. Poltrona Frau also promotes tradition and innovation through two further business units. Interiors in Motion: creates interiors for cars, luxury yachts, trains and planes, collaborating with the most prestigious brands such as Ferrari, Porsche, McLaren for the automotive world and Ferretti Yachts, Pershing and Riva in the nautical field, just to mention a few examples. Custom Interiors, on the other hand, creates ad-hoc seating for auditoriums, theatres, airports, public spaces, shops/office showrooms, hotels and yachts thanks to its close collaboration with leading international architects and studios. Some of the most significant projects have been realised with Renzo Piano, Foster + Partners, Frank O.Gehry, Jean Nouvel, Zaha Hadid Studio and David Chipperfield . The propulsive centre is the production site in Tolentino, in the Marche region, a factory of knowledge rooted in the territory and always at the forefront of certification related to environmental sustainability and the health and safety of employees. designitaly.com
