AVRIL8790: a brand with a clear and distinct voice where knitwear becomes a sophisticated experiment in which the world of art is infused with an urban-folk suggestion. The result is an aesthetically futuristic and recognisable brand, thanks to abstract and psychedelic patterns with a strong colour impact. A timeless and above all gender-fluid knitted wardrobe.
The SS23 collection recounts the avant-garde vision of the brand, which for the new season unveils the surreal atmospheres, without space or time, of the American desert, discovering the Alien Highway. The creative power and meticulous iconographic research of AVRIL8790 explode in the textures and graphics of Spring Summer 23, which become the fil rouge of this journey to discover mysterious, almost unreal places, the expression of a language that is at times subversive and of a communicative capacity capable of transcending any boundary, imaginary or otherwise. Alien Highway is the story of the avant-garde vision of Italian creativity and the brand’s desire to be the spokesperson for a new way of interpreting knitwear, in perfect balance between street trends and the luxury concept. avril8790.it