HomeLifestyleLa DoubleJ: New projects around Milan

La DoubleJ: New projects around Milan

On the occasion of the Milan Design Week 2023, La DoubleJ presents its first wallpaper line that conquers some of the most iconic venues in Milan and launches two brand new collections, “Napoli Collection” and “Scents From The Motherland”.For the first time the maximalism of La DoubleJ’s joyful and colourful prints and patterns arrives on a wallpaper collection! To celebrate this new beginning, the energetic and unmistakable prints of the new wallpapers unexpectedly conquer the bathrooms of some famous and iconic Milanese venues such as Pasticceria Cucchi, Pasticceria Cova, Giacomo Bistrot, Apophis Club, Fioraio Bianchi Café, Vasiliki Kouzina, LDJ Store and Trattoria Torre di Pisa.Inspired by the precious mosaics and majestic frescoes of the baroque palaces of the Neapolitan city, the new‘Napoli’ collection presents a line of tableware characterised by beautiful geometries and lush floral motifs.

La DoubleJ

“ScentsFrom The Motherland” is a line of scented candles composed of four pieces that pay homage to as many iconic places on the Italian peninsula that have had a particular significance in the journey of JJ Martin, founder of the brand: from the wintry and mysterious Milan, to the cool Capri, to the elegance of Lake Como and the wild and lush Pantelleria. ladoublej.com

Strategic Footprints is a Milan-based full-service brand consultancy and international public relations communications agency that works with international design, architecture, art and culture brands to create unique projects and innovative strategies.