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Ferò: new home linen collection

The new collection of bed, bath and table linen by Ferò, an Italian high-end home textile company, is based on tailoring, quality raw materials and tailor-made workmanship. The freshness and colours of spring and summer have inspired Fernando Prete, the brand’s founder and creative director: bed outfits in unusual colours and refined embroideries made of natural fabrics, soft sponges with innovative textures and tablecloths to dress the table outdoors. Cotton and linen with jacquard, honeycomb or simply embroidered work parade between the living and sleeping areas, dressing the rooms with colours and tactile sensations, and give style and personality to the domestic dimension just like haute couture clothes.

Poseidon bed collection
The Poseidon bed set is sartorial elegance combined with trendy vitamin colours, an explosion of colour to radically change your bedroom and create a modern atmosphere with a contemporary style. Made of fine 300TC long-fibre silky cotton satin to guarantee extreme comfort and unparalleled rest, the suit is available in several colour variations where the bright lime green shade matches the classic royal blue or the feminine bougainvillea.
Artemide Bed Collection
The unmistakable beauty of 100% pure linen in a truly unique collection. The Artemide collection offers an essential line that recalls the simplicity and elegance of nature. Its peculiarity is the hand-dyeing performed with the dip dye technique: a manual and gradual immersion of the garment in the dye, which creates different colour shades each time.
This is completed by the beauty of the fine micro jacquard linen, with its pleasant texture and impalpable softness. The craftsmanship of this technique guarantees the uniqueness of the product available in the colours teal and green.
Ocean bed collection
An evocative collection by its name, a reminder not only of the atmosphere of summer but also of the waves of the sea. The sartorial finish denotes the high quality of the Oceano bed set and represents the peculiarity of this collection, especially in its dense embroidery. The waves that decorate the sheets and pillowcases, in fact, are made with very dense weave embroidery in order to guarantee maximum resistance to washing and wear and tear and to keep the beauty and shape of the decoration intact over time. The Oceano suit made of fine 300TC long-fibre silky cotton satin and with four-fold pillowcases is available in three colour variants: blue to represent the sea, in the natural tone of sand or in lavender.
Limited Edition Linen Bed Collection
From the tailoring tradition of Salento’s master knitters come two unique textile creations, symbols of Italian craftsmanship excellence: the bedspread and decorative pillowcases of the Lino Limited Edition Collection. The Lino Limited Edition bedspread is an all-Italian sartorial masterpiece: the pure linen fabric is hand-knotted according to the traditional Salento technique, using high quality yarns. The softness and lightness of the fabric are enriched by the complexity of this workmanship: two side edges end in knotted fringes that form a decorative motif, the remaining two edges have delicate open hems. The same sartorial craftsmanship can also be seen in the woven fringe decoration in the central part of the decorative pillowcase. This manual knotting work lends a discreet and timeless elegance. The Lino Limited Edition collection perfectly embodies the beauty of simplicity and craftsmanship.
Suite Bathroom Collection
The Suite Collection by Ferò is the ideal pampering for our wellbeing, whether it is a day at the spa, a cool shower after a long journey or simply a relaxing bath at home. In its interplay between warp and weft, the sponge encapsulates its singular beauty. The visual effect is striking: it features the classic honeycomb pattern but with a distinctive variation, the small herringbone effect that makes the honeycomb structure denser and with smaller relief cells. The sartorial detail is given by the side fringes stopped by the small strabattuta, the border that decorates the ends of the bath towel and keeps the fringes compact and strong. If the eye is seduced by the refined texture, the skin benefits from the soft massage of the pure cotton yarn and the feeling of freshness, thanks to the high capacity of the honeycomb structure to absorb water and moisture in a short time.
Bacchus table collection
Two precious natural yarns united in a single double-weave weave: the Bacco collection interweaves the textural texture of linen with the strength and softness of pure cotton, a harmonious union that conveys the best of both yarns in the final weave. The blended yarn makes it possible to create a double embroidery using the jacquard technique with an elegant design: the background features a geometric pattern of small diamond shapes, on which a leaf motif stands out in a delicate tone-on-tone contrast. Created to impress with class and harmony, the Bacchus tablecloth in its natural tones and stone-washed treatment is perfect for an outdoor mise en place in the garden or for sophisticated occasions, displaying all its handcrafted beauty.
Ferò in brief
Ferò Luxury Home Milano is an Italian entrepreneurial project born in 2015 from an idea of designer Fernando Prete, with more than 30 years’ experience in the world of home textiles. Guided by the dream of making luxury for the home affordable for everyone, the production team brings to life bed, kitchen and bathroom linen made in Italy and Europe using top quality techniques and materials. Since 2022 Ferò has been a brand of Neulabs, the first platform in Italy that buys, creates and develops direct-to-consumer brands internationally. Neulabs fully embraces the Ferò philosophy and is renewing the project through advanced digital marketing, technology and operations skills. feromilano.com