HomeAutomotiveHonda, market 2023

Honda, market 2023

Honda, market 2023: 7 models in the top 10 again in March. Hornet already launched, X-ADV still a record. Another exploit of the 350.

Honda confirms the excellent results of January and February, and in March also sees 7 of its models in the top 10 positions, both as a figure for the month and in terms of the annual total. These results are the sum of excellent results in both segments , motorbikes (Africa Twin, NC750X and Hornet in the top ten), and scooters (top 5 places and no less than 6 models in the top 10). Looking at the overall figures, it is also the market shares that leave no doubt as to the commercial performance of the House of the Wing: 25.6% in March and 27.3% in the first three months. These figures derive from the excellent numbers recorded in the two segments: for motorbikes 11.7% in March and 12.4% overall, for scooters 39.8% in March and 41.8% overall.


Honda’s range meets the desires of motorcyclists in many segments and this is demonstrated by the data analysed in more detail. Even in March, theAfrica Twin – in its two versions, standard and Adventure Sports – was in great demand, with 674 units registered, about half of which had a DCT dual-clutch gearbox. The Hornet, in its second full month on the market, confirmed its position at the top of the medium naked segment with 401 units in March. The entry level naked CB500F also did well, with 85 units in a month of mixed weather in March. Among tourers, the NT1100 was confirmed, which, despite demand exceeding current availability, was in first place both in March, with 97 units registered, and in the first three months of the year with 244 units. The popularity of theX-ADV, the first and only “2-wheeled SUV” was unstoppable. With 884 units registered in March and a total of 2,587 units in the first three months of the year, it continues to record sales month after month. If we add to these numbers the 185 total units of the Forza 750, the public’s great appreciation for Honda’s 750 cc recipe with its ‘long stroke’ engine, DCT gearbox and motorbike chassis is confirmed.


Moving on to automatics with variator, Honda’s 350 scooter range consisting of the SH 350i (first in sales), Forza 350 and ADV 350 totalled 3,352 units registered in March , and holds the podium in the annual total with 6,912 units registered. Then it is impossible not to mention the SH125/150i: no less than 1,816 were purchased by customers in March alone, and no less than 4,925 the total from January to March. And the wait is coming to an end for the new XL750 Transalp, priced at Euro 10,690 f.c.. So many enthusiasts have reserved it and are just waiting to be able to jump on the saddle. Due to some delays in international logistics, the first registrations will begin at the end of April. Shortly afterwards, the CL500, the fun scrambler also suitable for A2 licence holders, will also arrive.

For all those who want to try Honda’s novelties, the programme of the Honda Live Tours, the famous road tests that attract hundreds of motorbike enthusiasts every year, has begun. In April, Honda will be in Lucca, Bobbio (PC), Rome and Montesilvano (PE), where there will also be the first date of the driving school dedicated to the female public with the Honda 125 gear bikes. honda.it